Web Optimisation (SEO) in Spain with full services in English and satisfied clients in Spain and World Wide.
SEO (Search Engine Optimisation) is a collective reference to the actions taken by website managers to improve their relative performance within the Search Engines Results Page (SERP). Websites compete for attention and jockey for position within the Search Engine Results Pages.
SERP is the page presented to potential customer by their chosen Search Engine (SE) such as Google, Yahoo!, MSN, AOL, etc. Search engines use a complex and unique algorithm to scan and record the content of websites across the Internet and make value-judgments in the relevance of the content to the words typed in the Search Box by the user.
It can be argued that SEO is your strategy to make your content more relevant to your potential clients, based on the ever changing algorithm of Search Engines. We do not use “Black Hat Tricks”, as this will only deliver results in the short term. Once Search Engines discover your attempts in “Gaming” the system, they will place heavy penalties on your site pushing you further down the SERP. It is worth noting that both Google and Yahoo! warn extensively against the use of “Black Hat” methods or quick fixes.
A properly carried out SEO plan takes time to yield results as SEO is an attempt to make your website compliant to the relevancy rules of each Search Engine. SEO deals with the total make up of your website, content, presentation, ease of navigation and myriads of variables within the Search Engine algorithms. Google alone has over 400 variables within its algorithm, so moving a clients’ website up in the SERP is a long term process that requires careful planning, meticulous execution and a huge amount of patience.
We deliver our SEO programme in conjunction with our parent organisation”Cognisant Associates” who specialise in Marketing, SEO and Web Presence Management.